Ljubičić families are usually Croats and they are mostly from east Herzegovina , rarely Serbs. In the past century, relatively most of Croatian residents bearing this family name were born in East Herzegovina (Bileca area) and in Imotski area. In Runović in Imotski area every eighth inhabitant had the family name Ljubičić.
Prevalence
About 2300 people with faimily name Ljubičić live in Croatia today, in 930 households. There were 1500 of them in the middle of the past century, and their number increased by 60 percent. They are located in all Croatian counties, in 83 cities and 147 other places, mostly in Zagreb (520), Runovic in Imotski area (250), Split (175), Sesvete (95), and in Zadar (75).
In the sources analysed in the project Acta Croatica so far, the name is mentioned over a hundred times, the first time 1749 in source 18th Century Census.