Pavlović families are almost entirely Croats and they are mostly from Senj area. According to some sources they are from Bosnia, rarely Serbs. In the past century, relatively most of Croatian residents bearing this family name were born in Zagreb and in Bosanian Posavina (Brcko area). In places Pavlovići and Miletići in Middle Bosnia every second inhabitant had the family name Pavlović.
About 8300 people with faimily name Pavlović live in Croatia today, in 3600 households. There were 6000 of them in the middle of the past century, and their number increased by 40 percent. They are located in all Croatian counties, in 117 cities and 743 other places, mostly in Zagreb (1475), Osijek (265), Rijeka (250), Sesvete (235), and in Split (220).