Rovci is located in the municipality Sveti Petar Orehovec, in Koprivnica-Križevci County at an elevation of 147 meters above sea level and it covers the area of 2.05 km² (0.79 sq. miles). According to the 2011 census report, there were only 14 inhabitants. It is entirely populated by Croats. Nearby places: Zrinšćina, Drašković, Zaistovec, Radoišće, Mokrice Miholečke, Gornji Fodrovec, Bisag, Tkalec, Ledina and Fodrovec Riječki.