Kustići is located in the City of Novalja, in Lika-Senj County at an elevation of 5 meters above sea level and it covers the area of 6.73 km² (2.60 sq. miles). According to the 2011 census report, there were 139 inhabitants. It is predominantly populated by Croats (97%), but also. Nearby places: Vidalići, Zubovići, Kolan, Caska, Metajna, Kolanjski Gajac, Gajac, Cesarica, Novalja and Mandre.