Jovanović families are mainly Croats and they are mostly from Novi Vinodolski , often Serbs, very rarely Roms (from Beli Manastir area ). In the past century, relatively most of Croatian residents bearing this family name were born in Zagreb and in Serbia. In places Gornji Zagon and Donji Zagon in Novi Vinodolski every third inhabitant had the family name Jovanović.
About 3500 people with faimily name Jovanović live in Croatia today, in 1600 households. There were 2700 of them in the middle of the past century, and their number increased by 30 percent. They are located in all Croatian counties, in 101 cities and 312 other places, mostly in Zagreb (485), Rijeka (275), Pula (180), Split (155), and in Slavonski Brod (135).